Wednesday, 19 September 2012

Week 9 Origination

Task 1: Quiz, Law 8, John Maeda, The Laws of Simplicity

The first task was to answer these questions ...

1. Provide an example of a situation where you have to have trust – in the same vein as the author in his swimming lesson example. What made you trust in this situation and how did you feel?

I have had to learn to trust other parents to look after my children, it is only practice of letting your children go (after initial research of getting to know the person or asking others about them) that you learn to trust the situation of leaving your child in others care. It is only the ongoing positive experience that leads to trust. I start off feeling very nervous and, after learning to trust, I feel OK and glad to see my children again.

So, would you trust this man if you wanted a tattoo?



Would you work here? ....


Maybe it's best to ...

2. Where in our exhibition do we need to instill trust? Give examples. How are we going to achieve this?
We trust the exhibitor to understand our requirements to display our exhibit the way we imagine. We achieve this with communication.
We trust that people will attend and take the time to view the exhibit, we achieve this by blindly trusting and doing our best to make it interesting. We also communicate what the exhibit is about, so those that attend know what to expect.
The logo of the University gives the exhibition a trustworthy label.
Food and alcohol creates trust.

3. What strategies are used to instill trust? Examples? Where do we need to employ this in this year’s exhibition? How are we going to do this?
Strategies to install trust include practice, for example learning to trust the water, simplifying, so it is easy to trust, for example, sending an e-mail, just click a button. Also communication installs trust, the more you know the more comfortable you might feel. So we would communicate well in our promotion, label the promotion with the Uni logo, provide a thank you drink and nibble on the night.

If I held an exhibition my name carries no history to trust, why would people attend?
If I exhibit under the Uni logo, there is a name to trust and attend.


4. If you could “undo” any aspect of the preparation for the exhibition to-date, what would you “undo”? With this in mind, what would would you change now in your preparation strategy to overcome having to “undo” anything?
I would not undo anything, even "errors" educate. In saying that, there are no changes I would make in our preparation strategy.

5. Homework: How are you using the laws in relation to your contribution to the student exhibition? Provide a short explanation and example for each of the laws so far. 

Law 1 Reduce - SHE  - Shrink, Hide Embody. Make the complex simple. We would like to have our helmet cover look streamlined, reduce the pucker/gather of material to make it look simple. We also hide the pocket so it has an unexpected usefulness.

Law 2 Organise - SLIP - 
Sort- into groups
Label- your groups
Integrate – characteristics of groups. ie reduce the number of groups
Prioritize – 80/20 rule, where 20% will need priority
We have divided our designs into groups, male, female and children, this helps to focus the designs and appeal to different audiences.

Law 3 Time - Saving time gives you more time, making things simple saves time or making the wait a quality wait gives the impression of saving time.
The Helmet Cover should be easy to put on, taking not time at all, not a complicated process, hence it is an easy product and therefore useful to you.

Law 4 Learn - Learning occurs best when you are passionate about it. BRAIN 
Basics are the beginning.
Repeat yourself often.
Avoid creating desperation.
Inspire with examples.
Never forget to repeat yourself.
It is important because it helps to teach and helps to learn.
We will mention the safety aspect of wearing a helmet and show how unattractive they are, this repetition will help in our message that a helmet cover is essential.

Law 5 Differences - Complexity makes simplicity stand out and adds interest, the opposite is also true.
The complex looking helmet can look more simple by adding a helmet cover, thus adding to its appeal.

Law 6 Context - is about surroundings making a difference to what you see, where is the focus?
When we exhibit we will have a set design that is simple and clean to draw people attention to what we are displaying

Law 7 Emotion - is about the feel and feel for, drawing on personal experience to create the feeling
We will introduce the feelings of the freedom of riding a bike and the dangers of not wearing a helmet, then provide the solution of a helmet cover is the choice you can make and still be individual.

The music always reaches my emotions ..


http://www.youtube.com/watch?feature=endscreen&NR=1&v=R55e-uHQna0

Law 8 Trust - An exhibition needs trust, we will introduce trust by using the Uni logo and offering complementary food and wine.


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