Task 1: Law 7, John Maeda The Laws of Simplicity
1. When Maeda uses the “Feel, and feel for” principle, he is drawing on peoples
connection to a very personal experience: feelings. List 3 ways that would make
use of this principle to visitors of your exhibition.
Artist work is about the feelings you are expressing and what others might feel.
Placing object next to each other changes the story or feeling for each item.
Tend towards complexity to evoke different feeling from different people or think of one simple message.
Art is to create questions, design is to answer or solve the problem.
The environment and space can evoke a response.
2. What is animism? Why do you think the “Tamagocchi” craze of the ‘90s became such a craze? How can you apply this to your exhibition?
Animism is believing that a inanimate object have a soul, life. Eg Projection of soul into a dol or teddy bear. The Tamagocchi craze captivated the youth at the time, just as Mushi Monsters do today. Children will be excited to collect the mushi monsters, particularly interested in how rare the mushi monster is, what series it is from and adding them to their new home (video below).
Animism captures the innate need to care for others. This can apply to your art work by evoking feelings of life and soul into your work, you could do this by relating to things that people are emotionally invested in.
3. Name 2 products that you have purchased that gave you that feeling of “Aichaku”. What feelings did those products evoke? Was it the feeling that sold the product to you?
Aichaku refers to "the sense of attachment one can feel for an artefact."
I asked for Sylvanian Family characters, reminded me of my childhood, feeling of safety and no responsibility, an imaginary world where all things are calm, friendly and enchanting.
I also bought glass paper weight, it reminds me of my grandparents and a prize my grandfather won with me at a sideshow.
4. How do the references to emotion relate to the simplicity/complexity relationship discussed in Law 5 - Differences
Emotion needs the balance between simplicity, so it is not overwhelming and complexity so it is interesting.
To give simple objects more meaning and make them personalised we accessorise, e.g. iPod, family sticker on cars, our home.
Here are some examples of making a simple object more complex ....
Artist work is about the feelings you are expressing and what others might feel.
Placing object next to each other changes the story or feeling for each item.
Tend towards complexity to evoke different feeling from different people or think of one simple message.
Art is to create questions, design is to answer or solve the problem.
The environment and space can evoke a response.
2. What is animism? Why do you think the “Tamagocchi” craze of the ‘90s became such a craze? How can you apply this to your exhibition?
Animism is believing that a inanimate object have a soul, life. Eg Projection of soul into a dol or teddy bear. The Tamagocchi craze captivated the youth at the time, just as Mushi Monsters do today. Children will be excited to collect the mushi monsters, particularly interested in how rare the mushi monster is, what series it is from and adding them to their new home (video below).
Animism captures the innate need to care for others. This can apply to your art work by evoking feelings of life and soul into your work, you could do this by relating to things that people are emotionally invested in.
3. Name 2 products that you have purchased that gave you that feeling of “Aichaku”. What feelings did those products evoke? Was it the feeling that sold the product to you?
Aichaku refers to "the sense of attachment one can feel for an artefact."
I asked for Sylvanian Family characters, reminded me of my childhood, feeling of safety and no responsibility, an imaginary world where all things are calm, friendly and enchanting.
I also bought glass paper weight, it reminds me of my grandparents and a prize my grandfather won with me at a sideshow.
4. How do the references to emotion relate to the simplicity/complexity relationship discussed in Law 5 - Differences
Emotion needs the balance between simplicity, so it is not overwhelming and complexity so it is interesting.
To give simple objects more meaning and make them personalised we accessorise, e.g. iPod, family sticker on cars, our home.
Here are some examples of making a simple object more complex ....
love the complex bus
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