Wednesday, 3 October 2012

Week 11 Origination

Task 1:


Answer the following questions as succinctly as possible in your own words
1. What does Maeda call the 3 keys?
Away Key - more appears less when far away, e.g. take a step back
Open Key - openness simplifies complexity, openness helps you to understand a complex situation as you provide the answers when you are open
Power Key - use less, gain more i.e. use less technology gain more usefulness

2. Describe how you have used these in your work towards TEN SQUARED? Give at least one example of each key.
In our exhibition we use the concept of away, our pin-board show the complexity of the design process away from the simple helmet cover design that will be displayed.


Openness, we are being open in sharing our process information with the audience, if they were to create their own helmet cover it would simplify the process for them.

Power - we have continued to simplify our process to get a powerful result.
In the exhibition I am displaying my portfolio in hard copy, less power. A simple method I feel might be more inviting and people are more likely to view my work as they can move at their own pace threw my portfolio rather than waiting for a computer to load a page as you navigate a web site.

3. Describe an incident in the production of TEN SQUARED where technology has been an enabler.... and another where it has been a disabler!
Enabler - The creation of helmet cover designs in illustrator based on a hard copy template has made this process easy as we are able to print this pattern and template.
Disabler - technology has limited communication as we all work hard to complete our blogs rather than talk to each other.

4. At this stage in the exhibition process you are all working on some element or process for the big event. List 3 things (in your current project) that you could take away to simplify and one thing you could add for meaning. 
Pin-Board - simplify - take off string, take off some text, take off some images
                 -  add more meaning - add heading Labels


Here is a great example of taking away to make the subject more powerful.